You’ve created a great website. Now you need to bring people to it. In order for your website to appear high in search engines like Google and Bing, you need to understand a little bit about the world of search engine optimization or SEO.
So what is SEO and how can you implement it? While many people shy away from this topic, it is not really a terrible monster. The first step in the right direction is to use Wix SEO Wiz, a free and effective tool that will create a unique SEO plan for your website.
With so many sites on the web today, there is no guarantee that your site will rank first on Google. However, there are many simple things you can do to increase your site’s chances of ranking better. In just over an hour, Wix’s SEO capabilities will allow you to promote your site. Keep reading to know everything about it.
How To Improve Your Website SEO In 5 Steps:
- Choose the right URL
- Create titles and descriptions for each page
- Utilize anchor text
- Add alt text to all your images
- Give your site structure with the right headers
01. Choose the right URL
You need to name your website before it can go live. Also known as your domain name, this is the address that visitors will type in to find your site. Like the giant sign above the store front window, this is one of the first things visitors come to your site. That’s why Google looks at the first place to understand your site and decide to rank it.
With that in mind, it’s important to make sure the URLs of all your pages are clean and beautiful. This means no special characters, no hash bangs, no page IDs. You get points.
The ideal domain would include your business name and perhaps a related keyword or two that are relevant to your business. For example, if you are a contractor, you may want to purchase a domain name such as www.yournameconburst.com.
Want to know more? Check out this post if you need more advice on choosing the right domain name.
02. Create titles and descriptions for each page
Did you know that you can write a unique title and description for each page of your website? These are short phrases that accurately and clearly describe what your business does. Ideally, they can combine some keywords and phrases.
Ever hidden above tabs on your browser? The short phrase that comes under your mouse is the title of this page. Although the description does not appear on your page, it is very important to search engines. In fact, the title and description are among the first elements of search engines to determine your site’s ranking. Also, once your site appears in the search results page, web surfers can learn about your site by reading your title and description. And decide whether to check it or not.
Looking for expert advice about writing killer titles and descriptions? Check out this guide on page optimization.
Create descriptions and titles for each page Create descriptions and titles for each page
- Use anchor text
When you write text for your website, consider where you can use anchor text within your site. What’s the anchor? No, it has nothing to do with sailing. Anchor text is text that clicks on a hyperlink that visitors can take directly to another web page, whether it’s inside your site or anywhere on the Internet.
Effective anchor text should be used to help users visit and find your website. It should also include the keywords and phrases you use. If you have a shoe store, for example, the words “Check out our children’s shoe selection on the homepage” may be linked to your online store via anchor text that you filled out. Yes – you guessed it – children’s shoes.
Anchor text is a great way to promote your SEO, but keep in mind that over-linking or anchors that don’t help your readers may raise some red flags with Google.
04. Add alt text to all your images
Search engines are very good at reading the text on your site, but they still don’t know how to view the images on your site. To understand what appears in an image or graphic, search engines search for a comprehensive written description (not more than just a few words) of “ALT text” for each image on the website. When writing ALT text, be sure to accurately describe what is shown in the image, but also try to include your business name or some keywords related to your work.
Pro Tip: You don’t have to write inverted text for images that are purely functional or design related, such as background image shapes. If this image has nothing to do with the title of your website, you can skip the ALT text.
Want more information? Take a look at this article about writing SEO friendly ALT text for your images.
SEO Friendly Alt Text SEO Friendly ALT Text
- Structure your site with the correct headline
Each page of your website should include a title, subtitle. When search engines scan your website, they will better understand your content if you are using accurate text rankings. The most relevant part is the title of your page, and you should describe it as H1 (in a text editor).
H1 page content should be descriptive and you should have no more than H1 per page. Choose your title carefully and don’t forget to include your keywords. Following your H1 in the header hierarchy is H2, H3, etc. While H1 competes with your title, H2 and H3 are equal to your titles and all titles, respectively. The clearer the structure of your text, the easier it will be for search engines to digest your site content.
SEO Tips Website Header
Bonus: Take your strategy to the next level with Wix SEO Wiz
If you are really serious about your SEO, which is why you may have reached the end of this article, then we have only one thing for you. Try Wix SEO Wiz, an intuitive, comprehensive and free solution that will guide you through all the steps of optimization. Need something more to believe in the magical powers of Oz?
Google itself said: “For Wix users, this [Wix SEO Wiz] is a great cool experience because they can look at the search results immediately after creating their page. There’s no waiting. No wonder, ‘Am I searching or not?’ In seconds, they’re on Google.
So where can you find it? Just go to the Dashboard of your Vox website, and you’ll find it in “My Apps” under “Search Google.” is better!